My name is Kevin Chung and I’m a 2011 graduate in Urban and Regional Studies from Cornell University’s College of Architecture, Art and Planning. I was born in New York City, raised in the San Francisco Bay Area, and have now returned to New York City as a prospecting rocketeer for Moat, a digital ad intelligence startup in the heart of the Flatiron District that is changing the way the entire online advertising industry is being monetized.
In the past, I’ve been the CEO of Urbane (www.mapurbane.com), a startup company currently creating maps that replace place names (ex., Beverly Hills) with locally crowdsourced adjectives (ex., rich and famous) adjectives in fun and informative ways so that you can empower yourself to find the next neighborhood to relocate or explore.
Urbane came about from an intense passion I have about urban branding – a very underrated topic of cities that explores how people feel an attachment to the places they visit or live in, or how they define themselves as locals. Why, for example, is Las Vegas always known for gambling, while people visiting San Francisco always envision the cling-clang of a cable car? Why is it that so many cities in China exceed their Western counterparts from the perspective of population, yet they are completely “hidden” from the world map? All of these questions are related to the topic which has become the source of my interest and the source of my blog posts on this personal website.
My desire is to take these understandings and apply them to startups that are attempting to grow their consumer bases either in their own local market or around the world. We humans have so many subtle desires and habits, and it is very important to recognize these when launching a new product or service so that we are creatively solving problems that actually exist.
Any insights or suggestions? Please contact me using the form below. If your e-mail is legit, I’ll be sure to contact you shortly.